OK, so I’m often asked what to use for a headline on dating profiles. The answer is: IT DEPENDS.

But seriously – some people take this way too seriously. The headline is not that big of a deal. There are three rules for headlines:

1) They should be unique

2) They should capture attention

3) They should NEVER convey desperation!

Think about it as if you were a marketer. If you write a headline, your goal is to get a person to keep reading. Right? The same goes for online dating. You want to intrigue the reader so they open the page and read the profile. To do this the headline needs to stand out, so it should be unique. It also needs to capture attention, so it has to make the person interested. That can be accomplished with humor, cleverness, or just plain randomness. Any of these are better than the standard headlines -which brings me to rule #3.

Most headlines say something like:

“Great guy”

“Looking for the one”

“Seeking the right gal”

These are terrible because they convey total and utter desperation! They also show NO ORIGINALITY. These headlines and those like it severely hurt your ability to get noticed on dating sites. Just changing this one aspect will help a lot.

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I want to talk about something  that is important but usually overlooked.  People love to talk about themselves. But here is the problem. Nobody else wants to hear you talk about yourself. This is true in real life, and it is true in online dating. In your dating profile, do you describe yourself for more than one paragraph? If so, you are breaking the first rule of online dating. Don’t TALK ABOUT yourself.

I know, I know. The profile says ‘About Me’. But just as in real life, when you talk about yourself, you come off as BORING.

Some things to look for in your profile:

-Do you make generalizations about yourself? (I like to travel, I like to have fun, etc)

These are cliches. Too many guys write them so you don’t stand out. It’s crucial to stand out from other people – so use specifics.

-Do you analyze yourself?

People don’t want to hear you blab about yourself and your past relationships. Remove anything that is personal.

-Do you mention anything negative?

Negativity is unattractive. Anything negative about yourself will sink your entire profile. Even you’re trying to be funny, saying something negative makes you seem down on yourself. Highlight your good qualities, don’t dwell on bad ones.